Attorney at Law
Tel: +86 10 8525 3366 ext. 107
● General trademark advisory
● Brand management
● Brand enforcement
Before joining LexField, Ms. Gu had been working as an IP lawyer for a global leading firm for nearly 16 years, serving clients across a variety of businesses, including home and personal care, foods, manufacturing, entertainment and media products, etc.
Prior to that, she had been working for a local leading firm for about two years and gained experience in commercial advisory and commercial dispute resolution work.
Advised two leading US entertainment companies on trademark portfolio management, enforcement and copyright matters.
- Won “well-known” trademark status for clients through China’s administrative system;
- Provided trademark clearance and registrability opinions to business and clients’ global trademark counsels to prepare for product launches;
- Advised on risks of use of trademark or copyrighted artwork on various merchandise, facilities and promotional activities; and
- Obtained several favorable judgments rejecting infringers’ marks before the Beijing Higher Court, the Beijing IP Court and trademark tribunals.
Advised a leading US company in the household consumer product and personal care industries on trademark portfolio management, enforcement, customs protection and labelling matters.
- Successfully opposed a pirate mark before the Supreme Court after 10 years of endeavors;
- Advised on multiple trademark assignments to various third parties and trademark co-existence / consent issues; and
- Advised on domain name dispute issues and products sold on third party vendor sites.
Advised a leading US sportswear company on trademark portfolio management, enforcement, and customs protection matters.
- Advised on trademark licensing agreements;
- Conducted successful raid actions against multiple trademark infringers; and
- Successfully obtained a declaratory judgment in a non-infringement declaration lawsuit in relation to the client’s use of an arguable generic wording, when the wording had been mistakenly registered as a trademark by a third party and the client had been warned to cease the use of the wording.
● The University of Manchester, LL.M.
● Law School, Perking University, LL.B.
● China Center for Economic Research, Peking University, B.A. (double major in Economics)
● English and Mandarin